Brazil is a major player in Citi's emerging markets strategy. Citi Brazil, which celebrated its 100th year in the country in 2015, offers a broad range of banking services to corporate, institutional and ultra-high-net-worth clients and is known for its high-quality standards and pioneering attitude in creating financial products and services. Citi has contributed to Brazil's growth by channeling investment into the country's infrastructure and private industries, and also serving as the financial advisor to major companies. The franchise is #1 in International Cash Management, #1 in Custody for Foreign Investors with around 60 percent market share and was #1 Client FX for the ninth consecutive year, according to the Brazilian Central Bank, and a Top 3 Derivatives House.
Citi's main businesses in the country include the following:
Citi Brazil is a leader in sustainability initiatives. In 2003, it signed the Equator Principles and was one of the first banks in Brazil to realize the importance of evaluating environmental and social risk in project finance. The bank published its Social and Environmental Responsibility Policy in 2015, responding to a new resolution from the Brazilian Central Bank and establishing new sustainability governance since then. The Citi Foundation has had a longstanding investment interest in the country since 1999, focusing on advancing the financial and economic inclusion of low income communities.