Citi is proud of our strong, 53-year presence in Taiwan. Citi first established a presence in Taiwan in 1964 when the bank set up a representative office. A year later, in 1965, Citi Taiwan opened its first branch.
To further expand its footprint in Taiwan, Citi had acquired Bank of Overseas Chinese in 2007 and subsequently, proceeded to house most of its businesses under a locally incorporated subsidiary, Citibank Taiwan Limited (CTL), in 2009.
CTL now operates 56 branches across 12 cities serving customers island-wide. With strong performance, CTL has become the largest foreign bank in Taiwan.
As one of the first few foreign banks to enter the Taiwanese market, Citi today provides a broad range of financial products and services across the Institutional Clients Group (ICG) business, the Global Consumer Bank (GCB) business as well as Treasury and Trade Solutions and Securities and Fund Services.
Using the bank's global network and capabilities, Citi Taiwan caters to corporate bank customers, providing value-added financial services and solutions to top-tier local companies, multinationals, financial institutions and institutional investors.
These solutions include treasury services, underwriting, corporate lending, transaction services and financial advisory expertise in Mergers & Acquisitions.
In the Consumer Banking space, Citi Taiwan takes the lead in introducing innovative products and services, bringing a number of market firsts to the Taiwanese financial industry.
Citi Taiwan was the first bank to launch a dedicated Wealth Management service—Citigold—in Taiwan, giving customers access to a broader variety of products, as well as Smart Banking and Mobile Banking services.
The bank is also the first to provide a 24-hour phone center service, 24-hour accessible ATM areas and card payment capabilities at convenience stores.
Citi aims to become the world's digital bank. In addition to introducing smart-banking branches in 2010 and launching advanced mobile banking services in 2011 that include location-based offers and premium search, Citi possesses an innovative culture. This positions us to lead the digital trend and deliver more effective, dynamic and convenient approaches to better serve clients. Citi was also the first bank in Taiwan to introduce voice biometric authentication technology into its call center in 2016.
In recognition of Citi Taiwan's continuous efforts to raise the bar, the bank has been recognized as Most Admired Bank by Common Wealth magazine for 20 consecutive years.
Going beyond the business, Citi Taiwan takes its responsibility to the local community seriously, having been involved in a variety of financial education outreach efforts since 1995.
Initiatives including the Citi-United Way Taiwan Fund Raising Campaign, Citi Global Community Day, Financial Education grants, and sponsorship of environmental protection efforts have benefited the local community in Taiwan and have been well-received by the general public.