CauseWorld app aids Haiti disaster relief

Users contribute to important global causes simply by visiting businesses in their local area

Urban
Ecosystem

Public Safety >

CauseWorld, a smartphone application from shopkick, lets users contribute to important global causes simply by visiting businesses in their local area, enabling mobile communications to be used as a philanthropic tool by the public.

With each visit, the user earns 'karma points' which they can then donate to a range of causes listed in the CauseWorld app, such as the American Red Cross Disaster Relief Fund for the Haiti earthquake.

A total of $500,000 in donations was provided by Citi and Kraft Foods to fund CauseWorld's launch, in the hope that other companies would follow suit upon seeing the results achieved.

Donation money is converted to the CauseWorld app's 'karma' currency. Users spend the 'karmas' on specific actions such as planting a tree, or in the case of the Haiti earthquake, providing emergency medical aid for victims. A total of 100 karmas are enough to plant a tree in the rainforest, while 30 can provide clean water for a person in Sudan for one month.

CauseWorld is also connected to social media. Each time a user makes a donation, they can post news of it to their Facebook wall for their friends to see, helping to make more people aware of CauseWorld.

CauseWorld is available for free at the iPhone App store and on Android devices.