Bangladesh

case studies
bangladesh
ecosystem
regeneration & development
solution
efficiency optimization

Technology unlocks efficiencies for Dhaka city collections

Solution combines technology and efficiency collections to improve housing project allotment process

It was a wonderful experience working with Citi as our banking partner for the Plot Allotment collection purpose. The cooperation in providing the MIS for the vast number of applications received was much appreciated. We look forward to continuing the relationship with Citi,
— Rajuk Management

The challenge

Rajdhani Unnayan Kartipakha (Rajuk) was established in April 1987 to develop, improve, extend, and manage Bangladesh and the peripheral areas through a process of proper development planning and control.

Rajuk, an autonomous body under the Ministry of Housing & Public Works, is a non-profit organization working for the planned and controlled development of Dhaka city. Within its vast activities one component is to allot housing projects in Dhaka to general people who deposit earnest money as part of their application. Historically, this process, which also involves collecting various application forms, has been carried out by a number of state-owned banks.

Following a series of privatizations of these banks, an opportunity arose for foreign banks to pitch to take part in Rajuk's application collection process within its Uttara 3rd Phase & Purbachol Plot Allotment project. As Citi has only three corporate-focused branches in Dhaka, it was essential that it presented a credible proposal for efficiently managing a process that would generate thousands of applications.

The solution

Given the limited capacity of stateowned banks, the sorting of earnest money and application collection has historically been manual. Citi, with its superior technology, offered to fulfill Rajuk's MIS requirements on an unprecedented same-day basis while also providing reports in the paper format as requested by Rajuk officials.

Despite having just three branches, Citi demonstrated that it could exceed Rajuk's expectations by using technology and an efficient process for managing collections.

The result

Citi collected over 10,000 applications during a month-long period. An implementation team ensured each branch was ready for the collection; the team was also trained to fulfill Rajuk's MIS requirements and check the validity of applications.

Combined with effective queue management, applicants received a prompt service. Indeed, as word spread of the efficient application procedures at Citi compared with other banks during the period, the number of applicants who wished to use Citi facilities increased substantially.

Rajuk was impressed with Citi's high-quality service and flawless MIS reports. The reports were prepared in Rajuk's prescribed format after transaction hours on the same day as applications and were delivered by courier service to Rajuk's office within the same day. From the experience of working with Citi in this one occasion, Rajuk hopes to extend the relationship with new avenue's in days to come.

"It was a wonderful experience working with Citi as our banking partner for the Plot Allotment collection purpose. The cooperation in providing the MIS for the vast number of applications received was much appreciated. We look forward to continuing the relationship with Citi," said Rajuk Management.