New York Ever paid a bill late? You're not alone. More than half of Americans have paid a bill late, and, in a recent survey sponsored by Citi, forgetfulness was the top reason they cited. Designed to provide a simplified credit experience and alleviate the frustration of late fees, Citi Simplicity is the only card to never charge late fees, a penalty rate and an annual fee (www.citi.com/simplicity). You can say goodbye to these fees forever as a Citi Simplicity cardmember, as illustrated in the new television commercial, "Kickboxer" which debuts this week.
"The commercial is literally hard-hitting with our kickboxer working out the frustrations of a challenging day, yet relieved that with her Citi Simplicity card she never has to worry about a late fee, a penalty rate or an annual fee – ever," said Anthony Merola, Managing Director, Citi Cards.
New Citi Simplicity Advertising Campaign
The commercial features "Erica," who exercises with a punching bag to take out her frustrations over the challenges of a bad day. After missing a payment due date for her Citi Simplicity card, Erica feels reassured that she won't get penalized with a late fee or a rate hike. The "Kickboxer" commercial is part of a larger campaign, which includes television, print, digital, social media and out-of-home installations, highlighting the unique benefits of the Citi Simplicity card.
Citi Simplicity Will Never Charge Late Fees, a Penalty Rate or an Annual Fee
First introduced in July 2011, Citi Simplicity is a credit card that recognizes managing your credit card can – and should – be simpler and easier. Designed directly based on feedback from Citi cardmembers, Citi Simplicity features the following benefits:
Survey Shows Opportunities for Americans to Save Time, Money and Avoid Late Fees
Research indicates that Americans are still losing time and money due to missed payment deadlines. According to the Citi Simplicity Survey, 59 percent of Americans have paid a bill late in their lifetime (including credit card, utility, cable, etc.), and 88 percent of those have done so in the past 12 months.
"Americans are increasingly leading hectic, busy lives and are in need of flexible solutions to help them better manage their credit card so they can avoid late fees," said Anthony Merola, Managing Director at Citi Cards. "By completely removing late fees and a penalty rate from the equation, Citi Simplicity is saving cardmembers time and money."
For more information on the Citi Simplicity card, including benefits, terms and how to apply for the card, visit www.citi.com/simplicity.
Citi Simplicity Survey Methodology
The Citi Simplicity Survey fielded April 19-21, 2013 via GfK Roper's national Super OmniTel phone survey among a nationally representative sample of 1,006 U.S. adults, via random digit dialing (RDD) probability landline and cell phone sample. Results of the survey are weighted to ensure accurate and reliable representation of the total population, 18 years and older, ensuring a margin of error of no more than plus-or-minus three percentage points at the 95 percent confidence level.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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