New York Citi announced today it will launch a banking app designed for Apple Watch™ when Apple brings the device to market in the U.S. on April 24, 2015. Among the first banking apps for a wearable device, the Citi Mobile® Lite app will enable Citi U.S. debit and credit card customers to view account balances and recent transactions and to receive real-time notifications of credit card transactions at a glance right on their wrist with Apple Watch or iPhone.
"At Citi, we believe that banking should be simple and convenient, and we are constantly exploring advances in technology to help us deliver that kind of experience," said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. "Apple Watch users will have access to all sorts of information and services, and if our customers want to check their balance or view a seconds-ago transaction right on their wrist, it is our job to make sure they can."
Direct, password-free access to account information on the Apple Watch and iPhone is enabled by Citi Mobile® Snapshot, an opt-in feature Citi introduced in 2014 that enables customers to view information without having to log into their accounts every time. Citi was the first major U.S. bank to offer the feature.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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