FOR IMMEDIATE RELEASE
March 2002
Citigroup Launches New Ad Campaign: "This is Citigroup."
For 44 years, Citigroup has been one of the few sponsors (IBM and Coca-Cola are the others this year) of the prestigious Masters Golf Tournament held annually in Augusta, Georgia. The 2002 Tournament begins Thursday, April 11, and ends Sunday, April 14.
The Masters Tournament's Web site (www.masters.org) is one of the most heavily-visited sites in the world during the tournament, and we'll have many links from the Masters site to the newly-rebuilt www.citigroup.com.
The Masters Tournament TV schedule (and for our new video ads, created and unveiled as part of the Tournament sponsorship) is available online. Citigroup’s 2001 Annual Report also highlights the “This is Citigroup” theme used in both the print and video advertising.
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Citigroup (NYSE: C), the preeminent global financial services company with some 200 million customers in more than 100 countries, provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup’s trademark red umbrella are Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers. Additional information may be found at www.citigroup.com.
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