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FOR IMMEDIATE RELEASE
Citigroup Inc. (NYSE: C)
January 22, 2008
Thailand: Citibank Ready Credit Celebrates Children's Day with Launch of "Toy Library" Community Program
Bangkok In partnership with the Sikka Asia Foundation, Citibank Ready Credit recently launched a Toy Library charity project in Bangkok's Suanplu community.
Mr. Shahnawaz Lalani, Consumer Finance Director, Citibank Thailand, said the Citibank sponsored Toy Library was inspired by the success of a 2007 community related customer campaign that invited Ready Credit clients to participate in three different charity programs (supporting animal welfare, Aids education and helping underprivileged children).
"The charity themed programs were very well received and supported by our clients. Given this response, we decided to focus on an initiative with long-term community benefits, which led us to the development of a Toy Library. Construction of the new facility started in October, and now that it has been completed we expect it will help many families in the district."
Launched on Children's Day (January 19), the Toy Library is located in the Sikka Asia Foundation Kindergarten. As well as a wide range of learning tools, many books will also be made available for children to use and borrow.
At the launch, Ms. Arunee Promma, Secretary General, Sikka Asia Foundation said "It's a great pleasure to partner with Citibank in the Toy Library project. We believe it will help many underprivileged children improve their education and greatly assist their development."
Lending their support at the event were 35 Citibank employees as well as Ready Credit celebrity brand ambassador, Aon-Sarawut Martthong. Together they organized entertainment and hosted lunch for more than 500 children and their families. The children in the community also performed.
The Sikka Asia Foundation's goal is to educate and enhance the development of underprivileged children in Suanplu and focuses on education, reading and Thai culture and history.
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Citi
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