#
#
Press Room
# # FOR IMMEDIATE RELEASE
Citigroup Inc. (NYSE: C)
April 10, 2008
 
Russia: Citi Introduces Market First Solutions for Investors to Guard against Financial Uncertainty
 
Russians More Concerned with Savings Protection than Growing Their Wealth

Moscow – ZAO Citibank today presented its new investment solutions for Russian affluent clients, allowing individuals to invest in international assets with as little as $10,000. Citibank also strengthens its Citigold program by introducing unique Global Access privileges for customers who travel abroad.
 
Citibank is also expanding the lifestyle part of Citigold program, by introducing unique Global Access privileges. "Global Access" is the concept developed specifically for Citigold clients around the globe and offers complimentary privileges to those of them who travel abroad.
 
Citigold customers can call 24X7 phone line from 40 countries and do all banking transactions at the cost of a local call. If a Citigold customer loses his debit card abroad he can get "Emergency cash" of $2,000 from select branches world-wide. When a Citigold customer is traveling on business he can access 537 Citibank branches world-wide for conference rooms, business amenities, etc.
 
These new products are based on a recently conducted Citibank research which analyzed how Russian affluent customers manage their wealth. Research indicated that protecting their money matters more to customers than growing it. This stems from fears of insecurity of their savings, caused by turmoil in Russian banking industry – they possibilities of a banking crisis, devaluation and hyper-inflation. As a result, customers usually invest only for 1-3 year periods or even less, diversifying their savings by investing in real estate and deposits only. The majority of affluent clients try to achieve liquidity by keeping a significant portion of their money in cash or safe box. The majority of them lack knowledge about other investment products and the need to diversify their investments beyond property and deposits to enjoy a steady return.
 
Common stereotypes for this segment are the belief that tangible assets like real estate are the most risk-free and profitable investment and that real diversification is possible only with substantial amount of money (over $ 1 MM).
 
After implementation of new changes in the regulations effective from January 2008, Citibank customers in Russia can achieve strong diversification by investing in the widest range of assets brought by World's Top Fund managers with just $10,000, and leading local funds with just $2,000. And they would not need to open an offshore account, since it's available locally through an account with Citibank.
 
Citibank's research also indicated that that the majority of affluent customers travel abroad up to six to seven times per year on business and on average two to three times a year on holidays with their family. More than 63% of Citigold customers call Citigold Citiphone service from abroad.
 
Joel Kornreich, Head of Citibank Consumer business in Russia, noted: "The only way to protect and grow money is by investing in diversified assets. With the addition of International Wealth Management, our affluent customers can have access to widest product range in Russia. This, coupled with our trained financial advisors, world-class research and sales process, would enable our affluent customers to protect and grow their money effectively."
 
Kumar Ramachandran, Retail Banking Business Manager, Citibank, said: "Citibank is the leading provider of consumer investment services to the mass affluent segment in Russia through its Citigold package and is one of the biggest distributors of local mutual funds and structured investment products in the market. This new range of investment opportunities further strengthens the position of Citigold as the most attractive premium account in Russia today.
 
 
# # #

 
Citi
Citi, the leading global financial services company, has approx. 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credits, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.
 
ZAO Citibank
ZAO Citibank was among the first international banks to enter the Russian market when it established a local bank in Moscow in 1994. Citi has since grown itīs business to be among the country's largest banks offering a full range of products and services to corporate and consumer customers. At present, the Bank has over 3,500 employees, a $5+ billion balance sheet and a distribution network including over 60 branches servicing individuals and 300 ATM's in six cities of Russia. In 2002, Citibank ZAO launched consumer banking operations by opening our first retail branch in Moscow. Citi now serves over 400,000 retail banking and credit card customers across Russia. For more information about Citi in Russia please visit www.citibank.ru.