UAE: Citibank & Emirates Launch the 2008 SIGN & FLY Campaign

Citi
Citi, the leading global financial services company, has approx. 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credits, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.

Skywards
Now celebrating seven successful years, the Skywards frequent flyer program of Emirates is widely known as best-in-class for its dedication in delivering benefits to its members which go far beyond just the travel experience. More than three million frequent travelers across the globe have joined Skywards since its launch in 2000. The two key drivers of the program are commitment to innovation and superior customer service. Members earn Skywards Miles on every flight with Emirates Airlines and its partner airlines. They can also earn Miles when staying at Skywards' partner hotels, and using the services of other partners for car hire, and leisure activities and when using co-branded credit cards in association with banks. Rewards for a passenger's loyalty and business include free flights and upgrades to hundreds of destinations, plus free leisure activities and quality goods.

Citibank & Skywards Alliance
Skywards and Citibank, a member of Citigroup, had launched the Emirates-Citibank Credit Card in 2000, giving members the opportunity to earn one Skywards Mile for every US dollar spent using the card. Recently, the two institutions renewed the Emirates-Citibank co-brand Card agreement for a period of five more years, a move that validates the long-term mutual value generated by the two companies' association.

¹ Offer valid for a limited period. Miles will be credited upon card approval and payment of the annual membership fee


	Printer Friendly Page		FOR IMMEDIATE RELEASE Citigroup Inc. (NYSE: C) April 10, 2008 UAE: Citibank & Emirates Launch the 2008 SIGN & FLY Campaign Co-Branded card Offers 40,000 Skywards Miles to Meet Growing Demands of UAE Travelers Dubai – UAE's travel market is growing by 20% per annum according to various travel statistics sources, and these travelers are looking for better value every time they fly. According to the latest statistics: Travel market spend in the UAE is expected to have crossed $ 7.1 billion by end of 2007 There are 1,760 weekly flights departing from the UAE, of which half originate in Dubai 47% of total flights are non-business (various leisure purposes including home leave and holidays) "Travel Statistics for the UAE are staggering," said Dean Proctor, Citibank's Cards Business Head in the UAE. "We are living in one of the most dynamic frequent flyer market around the globe with the number of outbound flights expected to increase by 12% per annum till 2009. This certainly calls for a solid value proposition to address the travel needs of UAE residents." Following on the success of the 2006 and 2007 credit cards' acquisition campaigns, Emirates Airlines and Citibank, a member of Citi, recently launched the mega 2008 SIGN & FLY Campaign targeting new credit card applicants wishing to gain free flights aboard Emirates. As per the 2008 SIGN & FLY Campaign, cardholders will enjoy the following mile rewards which will be loaded automatically to the newly acquired card¹: 15,000 miles on a Silver card 25,000 miles on a Gold card 40,000 miles on the Ultima card The Emirates-Citibank Co-branded Credit Card is the only Credit Card in the UAE that rewards customers with Skywards Miles every time the card is used. Customers can earn bonus Skywards Miles in addition to the Skywards Miles earned on every one U.S. dollar spent. Miles can be exchanged for free flights, excursions and other travel privileges. On average, a typical Emirates-Citibank Credit Cardholder earns enough miles on the card every year in exchange for a free flight, according to Citibank statistics. "The Emirates-Citibank co-branded credit card has been a very successful offering and reflects Skywards commitment to innovation and service. The SIGN & FLY promotion is another example of how this card offers substantial value for our Skywards members and those new to our program. Skywards aims to take our members far beyond the immediate travel experience, providing more choice and rewarding loyalty with free travel, upgrades and other rewards," said Brian Labelle, Senior Vice President of Skywards. According to Visa International statistics, customers find using the Emirates-Citibank card 400% more useful as compared to an average card in the market, and together with Citibank we intend on maintaining this unique edge. "The track record of this campaign is very promising as determined by the number of cardholders who subscribed to the card in 2006 and 2007 campaigns," said Sanjoy Sen, Country Business Manager for Citibank's Consumer Banking business in UAE. "As demonstrated in the SIGN & FLY promotion, our alliance with Emirates Airlines translates into instant value to our mutual existing customers as well as new customers." Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 42 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, wealth management and consumer credit services. Citi Cards is part of Citi, the leading global financial services company, and the world's largest credit card issuer with more than 170 million cards in issue in 50 countries worldwide. Citi is a global leader in partnership credit cards, with leading airlines, retail, telecoms, oil and gas companies as key partners around the world. For information on how to apply for the Emirates-Citibank co-branded credit card, kindly call 04-311-4000, or send an SMS to 2484 'CARD', or visit www.citibank.ae. # # # Citi Citi, the leading global financial services company, has approx. 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credits, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com. Skywards Now celebrating seven successful years, the Skywards frequent flyer program of Emirates is widely known as best-in-class for its dedication in delivering benefits to its members which go far beyond just the travel experience. More than three million frequent travelers across the globe have joined Skywards since its launch in 2000. The two key drivers of the program are commitment to innovation and superior customer service. Members earn Skywards Miles on every flight with Emirates Airlines and its partner airlines. They can also earn Miles when staying at Skywards' partner hotels, and using the services of other partners for car hire, and leisure activities and when using co-branded credit cards in association with banks. Rewards for a passenger's loyalty and business include free flights and upgrades to hundreds of destinations, plus free leisure activities and quality goods. Citibank & Skywards Alliance Skywards and Citibank, a member of Citigroup, had launched the Emirates-Citibank Credit Card in 2000, giving members the opportunity to earn one Skywards Mile for every US dollar spent using the card. Recently, the two institutions renewed the Emirates-Citibank co-brand Card agreement for a period of five more years, a move that validates the long-term mutual value generated by the two companies' association. ¹ Offer valid for a limited period. Miles will be credited upon card approval and payment of the annual membership fee