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Press Room
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Citigroup Inc. (NYSE: C)
April 29, 2008
 
Poland: Citi Handlowy Introduces TVN CNBC Biznes in Retail Branches
 
Warsaw – Citi Handlowy continues to focus on improving customer satisfaction and offers TVN CNBC Biznes in its retail branches. The first plasma TV sets with the business and financial news television channel can already be found in selected branches in Cracow, Katowice and Warsaw.
 
Citi Handlowy is an innovative bank that is open to new technologies. In response to the needs of its most demanding customers the bank has introduced TVN CNBC Biznes in its retail branches. This business and financial news television channel will be shown on plasma sets (Point of Sale Television). Until recently banks used POS TV sets to show commercials and promotional spots. Citi Handlowy is paving the way and it is just starting to use POS TV to allow its customers to watch a business television channel in branches.
 
"TVN CNBC Biznes is a channel providing practical knowledge about making money and that is why it should accompany viewers wherever they think about their business, including a visit to a bank branch. The fact that our business and financial news television channel is available in Citi Handlowy branches is yet another of the many efforts we have taken to be closer to our viewers. We are happy that the renowned international financial institution has chosen our TV channel to be aired to its clients," said Roman Mlodkowski, Programming Director of TVN CNBC Biznes.
 
"Citi Handlowy is one of the private banking leaders in Poland and a position like this brings great responsibility. We want our customers who visit our branch to have access to the most modern financial solutions and the most update business information. We want to be not only an adviser but also the best source of business information. We also do not have any doubts that business news will inspire both our clients and our employees," said Beata Majewska, Sales Director in Southern Poland. "Thanks to this new solution, clients visiting branches will be able to monitor indices of the Warsaw Stock Exchange and other international stock exchanges, watch up-to-date economic services, and listen to commentaries by renowned analysts and experts."
 
"By introducing TVN CNBC Biznes, the bank creates an atmosphere of modernity and dynamism in its branches. With the POS television, Citi Handlowy emphasizes its innovative character and openness to customers' needs. The bank's image is built in branches as it is the customer's experience in contacting the bank that is the essence of the brand's value. That is why the Client First slogan is a key to all our activities. Now, we are one of the first banks to launch a business television channel in our retail branches. And we are not going to stop here. We are continuing our efforts and we are working on other projects that may turn out to be pioneer in the market," adds Beata Majewska.
 
The first plasma TV sets showing TVN CNBC Biznes are located in selected branches in Cracow, Katowice and Warsaw.
 
 
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Bank Handlowy
Bank Handlowy w Warszawie S.A. is one of the major financial institutions in Poland and offers under the Citi Handlowy brand a broad range of state-of-the-art products in corporate, investment and consumer banking. Through its modern distribution channels and a network of over 200 branches, Bank Handlowy services 20,000 corporate customers and 800,000 individual ones. The Bank's group includes Dom Maklerski Banku Handlowego (brokerage house) and Handlowy Leasing. Being a member of Citi enables the customers of Bank Handlowy access to financial services provided in over 100 countries. Further information is available at www.citihandlowy.pl.
 
Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.
 
TVN CNBC Biznes
TVN CNBC Biznes is the co-production between the TVN Group and CNBC. The programs are the result of a daily editorial and technological cooperation between CNBC and TVN CNBC Biznes in Poland. The Polish channel has access to CNBC's worldwide infrastructure and has deployed two permanent correspondents to London and Frankfurt, who are able to use CNBC's local newsrooms and resources. The state-of-the-art newsroom of TVN CNBC Biznes applies the latest technologies and a fixed link between London and Warsaw allows a routine exchange of footage and program excerpts between CNBC Europe and the Polish channel. TVN Business News Services Director, Roman Mlodkowski is the Programming Director of TVN CNBC Biznes. More information about TVN CNBC Biznes can be found on www.tvncnbc.pl.