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Citigroup Inc. (NYSE: C)
June 20, 2008
Banamex Bestows Premiere "Banamex Financial Education Award" to Strategic Partners of Saber Cuenta Program
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The awards ceremony was hosted by Alfredo Harp Helu, Chairman of the Board of the Grupo Financiero Banamex, Enrique Zorrilla Fullaondo, Banamex CEO, and Josefina Vazquez Mota, Secretary of Education, as witness and guest of honor.
This is one of four awards Banamex grants domestically, including the Banamex Economy Award, the Banamex Microbusiness Award, and the Banamex Atanasio G. Saravia de Historia Regional Mexicana Award awarded every two years.
During the same ceremony, awards were handed to 12 other people and companies who have jointly worked with the Saber Cuenta programs, Banamex's educational strategy to promote Financial Education.
The award winning institutions were: Asociación de Bancos de México (ABM), Alternativas y Procesos de Participación Social, Centro de Desarrollo de la Comunidad (CDC), Centro de Investigación para el Desarrollo A.C. (CIDAC), Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros (CONDUSEF), Coordinación de Órganos Desconcentrados y Sector Paraestatal (SEP), DIF Chiapas, DIF Hidalgo, Editorial Clío, El Financiero, Fundación Nemi, Feria Internacional del Libro de Guadalajara(FIL),Grupo Bimbo, Instituto Latinoamericano de la Comunicación Educativa (ILCE), Impulsa, Instituto Nacional para la Educación de los Adultos (INEA), Instituto Politécnico Nacional (IPN), Instituto Tecnológico Autónomo de México (ITAM), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Papalote, Museo del Niño, Plataforma Teatro, ProDesarrollo, Finanzas y Microempresa,A.C., / Programa Nacional de Financiamiento al Microempresario (Pronafim), Subsecretaría de Educación Básica (SEP), Televisión Educativa (SEP), Universidad Iberoamericana (UIA), and Universidad Nacional Autónoma de México (UNAM).
When thanking the strategic partners for their collaboration, Alfredo Harp said, "Four years after its launch, the Banamex Financial Education Program has demonstrated its efficiency in providing attention to the enormous educational needs required to build a financial culture. Thus, we are improving the quality of life of Mexicans – with educational tools that build a better generation, and management and optimization of economic resources."
Enrique Zorrilla affirmed that Banamex took upon itself this financial education task following its tradition of being committed to Mexican society. Banamex has always been able to identify and anticipate the country's needs, and provide useful tools to improve the quality of Mexicans' lives.
Josefina Vazquez Mota added, "I would especially like to thank Banamex and in particular my dear friend Alfredo Harp, for being a pioneer in this financial and economic education bet."
At the end of the ceremony the attendants visited the Saber Cuenta exhibit, displaying the materials developed during the last four years to meet educational and information needs in this area. The exhibit also displayed how appropriate these materials are with regards to the financial education gaps detected in the "First Banamex and National Autonomous University of Mexico (UNAM) Financial Culture Survey in Mexico." Supported by this survey, Banamex created a direct relationship between the diagnosis of the educational situation in Mexico and the specific attention needed to overcome the gap with the aid of materials including books, manuals, brochures, comic books, table games, two theater plays, online and face to face training, the Banamex Financial Education Web page, as well as a variety of simulators and electronic materials.
Banamex created the social and educational program called Saber Cuenta in 2004. At present the program has over 50 partners in the public and private sectors alike, and directly benefits a million people. Saber Cuenta offers diverse educational tools available to a potential public of approximately 27 million people.
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Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Nikko, and Banamex. Additional information may be found at www.citigroup.com or www.citi.com.
Banamex
Grupo Financiero Banamex Financial Group is the leading financial group of Mexico. Following a universal bank strategy, it offers a wide range of services to Individuals and corporations including retail and investment banking in terms of capital and profits. Banco Nacional de México (Banamex) was established in 1884. The group has an extensive distribution network of more than 1,615 branches and 6,695 ATMs located in the entire country.