FOR IMMEDIATE RELEASE
Citigroup Inc. (NYSE: C)
April 11, 2008
Citibank and Singapore Tourism Board Congratulates Winner of Mini Cooper Convertible
A Winning Shopping Experience
Kuala Lumpur – Citibank Malaysia and the Singapore Tourism Board (STB) in Malaysia have picked Raymond Siva as the lucky winner of the "Uniquely Singapore Mini Cooper Contest".
The easy-to-enter and win contest attracted a large number of customers, who only had to spend a minimum of S$50 shopping in Singapore and SMS to register for the contest. Raymond Siva, who bagged the top prize of a trendy mini cooper convertible, was delighted to have participated in some retail therapy in Singapore.
"I didn't quite believe I had won a car, and not just any car but a snazzy mini cooper convertible! In fact, I came here just to make sure it wasn't some gag on me. It turned out to be a very, interesting surprise. All that shopping I did over Christmas and New Year in Singapore was well worth it, after all," said Raymond Siva.
The contest, from September 15, 2007 to January 11, 2008, was open to Citibank credit cardmembers. Other prizes included Creative Zen Stone Plus (MP3 player) and shopping vouchers, which were offered on a weekly basis to customers, who spent S$800 and above in a single day as well as 5X rewards points for purchases of S$300 and above per transaction on weekends during the campaign.
"This has indeed been a great experience as it is the first time we have conducted a campaign of this scale with the Singapore Tourism Board. At Citibank we want to deliver value to our cardmembers and giving away something as cool as this convertible is as much fun for us as it is for our winner!" said Vipin Agrawal, Business Director, Cards and Personal Loans for Citibank Berhad.
"Uniquely Singapore is all about creating an exciting personal experience for all our visitors. The joint contest with Citibank allows us to reward our Malaysian visitors and thank them for choosing to shop in Singapore. This is just one of the many exercises that we will be implementing for the year. Do look out for more," commented Chang Chee Pay, ASEAN (M) Regional Director for Singapore Tourism Board.
Citibank is the market leader in the local credit card industry with a 20 per cent share on card spend, and over a million credit cardholders. The Citibank credit card also commands over 90% brand awareness in Malaysia and it is the "number one" card issuer worldwide, with more than 145 million cards in 40 countries.
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Citi
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