For Immediate Release
Citigroup Inc. (NYSE: C)
July 06, 2009

Citibank and Emirates Launch Summer Campaign


Fly faster with up to 8 Skywards Miles per US dollar spent on Co-branded Cards

Dubai – Citibank, in conjunction with Emirates Airlines, has once again stormed the market with the 'first' of its kind – Skywards Campaign on the Emirates-Citibank Co-branded Cards. For the first time, Citibank is offering new credit card applicants up to 8 Skywards Miles per US Dollar (USD) on spend for the first three months following card approval. The offer is available to customers applying for the Emirates Citibank Ultimate or Gold Credit Cards between June 21 and August 27, 2009.

This unprecedented campaign has been designed for new credit card customers who wish to earn accelerated miles and redeem them for free flights aboard Emirates and its partner airlines. In these challenging economic times, with this riveting offer, customers can easily earn at least one (or more) return ticket(s) to any destination around the world, depending on their spend on the card.

With a spend of $4,000 (USD) per month on the Emirates-Citibank Ultimate Credit Card, for instance, within three months, customers can easily earn 96,000 Skywards Miles which can fly them as far as New York, Toronto, or even twice over to Paris, London, or any other exciting destination. And with no limit on how many miles customers can earn, they can earn as many miles as they wish depending on their spend on the card.

What's more, Citibank is rewarding customers who apply for this offer online with up to 15,000 bonus sign-up miles. Never before has this market witnessed such an attractive online incentive coupled with sheer convenience for customers – yet another 'first'!

Citibank and Emirates have managed a long-standing successful partnership for almost a decade now. With the launch of the 'first' co-branded Skywards Cards in the year 2000, both parties have continuously demonstrated the strength of their partnership for the benefit of customers. With this fantastic offer, customers will enjoy a host of exclusive benefits on the Cards such as:

Emirates-Citibank Ultimate Credit Card:

  • 8 Skywards Miles per USD spent for the first-three months and 1.5 miles per USD, thereafter.
  • 15,000 Bonus Sign-up miles upon applying online.
  • Complimentary golf at premium golf clubs in the U.A.E., such as The Four Seasons, The ELS, and many more, in addition to special packages and discounts worldwide.
  • Free three-night stay at Marriott Hotels in Middle East and Africa, or up to 56 percent off published rates at select Raffles Hotels worldwide, and much more.
  • Business lounge access at 600 plus airport lounges worldwide with free membership to Priority Pass, along with two free lounge visits per year.
  • Unlimited access to Marhaba Lounge (Terminal 1 & 3, Dubai) with MasterCard.
  • Emirates-Citibank Gold Credit Card benefits and much more.

Emirates-Citibank Gold Credit Card:

  • 6 Skywards Miles per USD for the first-three months and 1.25 miles per USD thereafter.
  • 10,000 Bonus Sign-up miles upon applying online.
  • Recognition and instant rewards at over 40,000 establishments in more than 30 countries with Citibank World Privileges at 40,000.
  • Exclusive Dining Offers in the U.A.E, and much more.

With so many 'firsts', Citibank can truly be considered as the market leader in travel card innovation.

Brian Labelle, Senior Vice President of Skywards, said: "The Emirates-Citibank Co-branded Credit Card continues to be a very successful offering and reflects Skywards commitment to innovation and service. The summer campaigns with Citibank, have been offering substantial value for our Skywards members and those new to our programme for the past 3 years. Skywards aims to take our members far beyond the immediate travel experience, providing more choice and rewarding loyalty with free travel, upgrades and other rewards."

Sanjoy Sen, Consumer Bank Head for Middle East, said: "The track record of the summer campaigns has been very promising as determined by the number of cardholders who subscribed for the Cards in 2006, 2007 and 2008 campaigns. As demonstrated in this year's novel offer, our alliance with Emirates Airlines translates into instant value for our mutual customers."

William Keliehor, Credit Cards Head for Middle East, Africa and Pakistan at Citibank, added, "The UAE is one of the most vibrant frequent flyer markets around the globe and remains so even in the current economic environment. This certainly calls for a dynamic proposition to address the travel needs of UAE residents. This year's summer campaign is unrivaled in terms of both value and reward to new cardholders."

Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 45 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.

Citi Cards is part of Citi, the leading global financial services company, and the world's largest credit card issuer with more than 170 million cards in issue in 50 countries worldwide. Citi is a global leader in partnership credit cards, with leading airlines, retail, telecoms, oil and gas companies as key partners around the world.

The Emirates-Citibank Co-branded Credit Card is the pioneering Credit Card in the UAE that rewards customers with Skywards Miles every time the Card is used. Miles can be exchanged for free flights, excursions and other travel privileges.

(For information on how to apply for the Emirates-Citibank Ultimate or Gold Credit Card, kindly call +971 4 311 4044, or SMS 'CARD' to 2484, or visit

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at or

Now celebrating seven successful years, the Skywards frequent flyer program of Emirates is widely known as best-in-class for its dedication in delivering benefits to its members which go far beyond just the travel experience. More than 3 million frequent travelers across the globe have joined Skywards since its launch in 2000. The two key drivers of the program are commitment to innovation and superior customer service.

Members earn Skywards Miles on every flight with Emirates Airlines and its partner airlines. They can also earn Miles when staying at Skywards' partner hotels, and using the services of other partners for car hire, and leisure activities and when using co-branded credit cards in association with banks. Rewards for a passenger's loyalty and business include free flights and upgrades to hundreds of destinations, plus free leisure activities and quality goods.

Citibank and Skywards Alliance:
Skywards and Citibank, a member of Citigroup, had launched the Emirates-Citibank Credit Card in 2000, giving members the opportunity to earn one Skywards Mile for every US dollar spent using the card. Recently, the two institutions renewed the Emirates-Citibank co-brand Card agreement for a period of five more years, a move that validates the long-term mutual value generated by the two companies' association.