New York and Mountain View, Calif. Citi and LinkedIn today released results from their first Today's Professional Woman Report, a national survey exploring what women see as their biggest career challenges, their most pressing financial concerns and how they define success. Inspired by insights from members of the Connect: Professional Women's Network, the fast-growing LinkedIn community of more than 60,000 professional women powered by Citi, the survey content also explored the notion of "having it all" – and why, according to the survey results, 96 percent of today's professional women think it is something that is attainable.
On "having it all":
"These results reinforce how women's definitions of success have evolved beyond a one-size-fits-all ideal," said Linda Descano, CFA®, Managing Director and Head of Digital Partnerships, Content and Social at Citi, and President and CEO of Women & Co., Citi's personal finance resource for women. "We helped LinkedIn create the Connect: Professional Women's Network to provide women at all stages of their careers with a forum to share insights and support one another as they define their own path. Through Connect and Women & Co., we're able to educate them with the tools they need to be successful in the decisions that they make along the way."
"Connect: Professional Women's Network group, powered by Citi, is a shining example of how a company can truly connect with members in a rich and meaningful way through social media," said Jonathan Lister, Vice President, North America Sales, Marketing Solutions at LinkedIn. "Citi's organic involvement in the daily conversation has paid off tremendously with record engagement and retention rates seen for any group on our platform – which has enabled us to glean powerful insights about the needs of our professional women members."
For more detailed results from the 2012 Today's Professional Woman Report, visit the Women & Co. blog. The Today's Professional Woman Report survey was conducted by LinkedIn in August 2012 among a representative sample of 520 Professional Women LinkedIn members. To become a member of the Connect: Professional Women's Network, visit www.linkedin.com/womenconnect and join for free. To join the conversation surrounding the survey results on Twitter, tweet with the hashtag #profwomen.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citigroup provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
Connect: Professional Women's Network is a forum featuring curated content and moderated discussions to help women become savvier professional networkers and share workplace best practices. Founded in April 2012, the group features 60,000 professional women and growing. To join the community for free, visit www.linkedin.com/womenconnect.
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 175 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from member subscriptions, marketing solutions and hiring solutions. Headquartered in Silicon Valley, LinkedIn also has offices across the globe.