New York Citibank today unveiled new ATMs for the U.S. that will "remember" customer preferences and reduce the time customers spend to check balances, make deposits and withdraw cash. The new ATMs feature vastly simplified screen flows and a cleaner, streamlined design. Citibank led the introduction and adoption of ATMs worldwide in 1977.
"Based on extensive feedback from customers, we have reimagined the ATM experience to make it simpler and faster," said Citi U.S. Consumer and Commercial Banking President Cece Stewart. "Citibank ATMs will now present information based on customer preferences automatically and they will enable customers to check their balances at any point without having to navigate through multiple screens. No matter how we interact with customers – at an ATM, in a branch, on a mobile device, over the phone or online – we want to deliver the best experience possible."
Some of the enhanced features and design elements include:
The new ATM functionality will launch throughout the U.S. by late February.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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