New York Citi announced it has entered into a digital marketing alliance with the online real estate marketplace Zillow®. The integrated offering is dedicated to reaching home buyers and those in need of mortgage financing, in priority cities for Citi's U.S. consumer business. Under the agreement, Citi has an increased presence on Zillow, Zillow Mortgages and StreetEasy®, New York City's go-to real estate app and website owned by Zillow.
Citi has increased its advertising program for mortgages on StreetEasy, including multiple ad placements, sponsorship of content, and visibility for approved pre-certified buildings. In addition, the Citi brand will be amplified, in terms of advertising, on Zillow's desktop and mobile experiences.
Citi's special mortgage features such as an on-time closing guarantee and relationship pricing will be available through the online sites, as well as expanded consumer support services with Citi representatives.
"Today, the vast majority of potential homebuyers begin their property searches online," said CD Davies, Head of Citi's Mortgage business globally. "We are stepping up our digital presence in the real estate space to ensure we are a leading mortgage provider in the markets we serve. Zillow offers us the opportunity to reach homebuyers and engage the real estate community in an easily accessible and productive way."
"With more than 26 million loan requests submitted on Zillow Mortgages over the past year, mortgage shoppers clearly look to Zillow and StreetEasy for guidance with mortgage shopping," said Erin Lantz, Zillow VP of mortgages. "The increased presence of Citi on Zillow and StreetEasy will help ensure home shoppers have more options in home financing."
Zillow attracted nearly 90 million unique visitors in the peak home shopping month of 2014. Zillow and StreetEasy are fully functional across all major platforms, including Android™ and OS.
As of September 30, 2014, Citi's North America consumer mortgage lending portfolio was $101 billion. The company is also a third-party servicer for an additional $229 billion in mortgages.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 83 million unique users in June 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgages, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Mortech®, HotPads®, StreetEasy® and Retsly™. The company is headquartered in Seattle.
StreetEasy is New York City's leading real estate marketplace on mobile and the Web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major NYC metropolitan area. StreetEasy adds layers of deep, proprietary data and useful search tools that help consumers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey and the Hamptons. The company launched in 2006 and was acquired by Zillow, Inc. in August 2013.
Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, HotPads and Digs are registered trademarks of Zillow, Inc. Retsly is a trademark of Zillow, Inc. Android is a trademark of Google, Inc.