New York CitiDirect BE®, Citi's institutional e-banking platform has been ranked number one in the Greenwich Associates' Digital Banking Benchmarking study for the 10th consecutive year. Formerly known as the Online Services Benchmarking study, the study has evolved to digital and assesses "Best of Breed" features and functionality among online, mobile and direct integration channels, which differentiate treasury and cash management providers globally.
This year, Citi placed first in Asia, Europe and North America from a peer group of global and regional competitors. In addition to being ranked the top provider globally, CitiDirect BE received the highest rating in the study across 22 categories, including:
"I am both proud and humbled that Greenwich Associates has again recognized Citi in a record number of categories. Each year this study reinforces Citi is executing the right strategy to deliver a market leading, omni-channel experience," said Hubert JP Jolly, Global Head of Treasury and Trade Solutions' Channel and Enterprise Services business at Citi. "Incorporating client feedback into our products and adopting new, innovative solutions such as virtual tokens for authentication will continue to be our focus to deliver a continued improved client experience."
Conducted by Greenwich Associates, an independent research and consulting firm, the annual study evaluates online banking applications and scores them based on over 40 evaluation factors and 1,500 sub criteria. The study serves as a barometer of market trends and development priorities that can provide a forward-view of next-generation capabilities. Thirty-four banks and non-banks are evaluated in the study with the bank group consisting of elite global and regional peers in the transaction banking industry.
Marc Harrison, principal at Greenwich Associates and global program manager for the Digital Banking Benchmarking study added, "Corporate treasury professionals need agile and flexible banking solutions combined with customer experience that exceeds expectations to successfully transact and correctly analyze financial data. The leading-edge capabilities of Citi's online and mobile capabilities, as well as direct integration solutions, truly help corporates continuously achieve their cash management goals and objectives."
The Greenwich Associates study evaluated Citi's institutional online banking solution set, including CitiDirect BE, CitiDirect BE® Mobile, CitiDirect BE® Tablet, CitiConnect®, FX Pulse and TreasuryVision® Liquidity Manager as well as all of their supporting services. Having been enhanced for clients' ease of doing business, CitiDirect BE differentiated itself against the competition and received the highest rating for Portal Features, User Authentication, Communications within the Platform, and Cross-Product Integration. Additionally, CitiConnect, which is fully integrated with CitiDirect BE, was again recognized for its depth of functionality and extensive set of product features, all focused on enabling deep integration with Citi's clients' systems and services.
Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 100 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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