New York Citi today unveiled a groundbreaking beta-testing community, called Canvas Designed by CitiSM, that enables customers to co-create products and digital capabilities that promote their financial wellness. This new beta-testing community will use data across a customer's full financial relationships to design and deliver insights and solutions that improve financial wellness.
"The customer is at the heart of everything we do, and Canvas takes co-creation to the next level," said Yolande Piazza, CEO of Citi FinTech. "This new beta-testing community is a platform for customers to test live solutions in real-world conditions that improve their financial wellness. Our goal is to help our customers reach their financial goals by delivering a holistic view of their financial lives right in the palm of their hand."
Canvas Designed by Citi enables customers to shape the creation process and easily share feedback, supplementing Citi's existing co-creation programs, which have led to the launch of a series of industry-leading mobile capabilities and customer experience enhancements. Through this new beta-testing community, customers simply register to access and test solutions. Initial tests will focus on helping customers classify and visualize their spending versus their income and offering advice to help them reach their financial goals. New tests will be released on a regular basis, and registered community members who are selected to participate will be notified. Depending on feedback received from the community, solutions may be iterated and retested, discarded, or put into production to be rolled out live to customers. More information on the status of each test will be available on the Canvas website.
"This beta community is among the first of its kind to be launched by a bank and we are excited to add Canvas to our customer co-creation and open banking programs," said Carey Kolaja, Global Chief Product Officer, Citi FinTech. "By delivering a comprehensive view of our customers' financial lives across all their banking relationships, Canvas is designed to empower customers to test, collaborate and influence the latest Citi ideas benefiting their financial wellness while enabling Citi to continuously test new ideas, partnerships and business models."
The Canvas beta-testing community is open to Citi customers who want to take an active role in trying what's new and innovative at Citi. To apply to join, visit canvas.citi.com.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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