New York Citi has kicked off its ninth annual e for education campaign, an initiative that helps raise awareness and funds for education-focused non-profit organizations who tackle childhood illiteracy and improve access to quality education.
Beginning today and through October 29, Citi will donate a percentage of the business proceeds traded electronically across its Markets franchise. In 2020, the e for education campaign raised a record $9.4 million and included 53 events across nine countries and 13 cities with students, partners and clients.
"Providing education to young people across the globe is essential to ensuring shared future prosperity and ending the cycle of poverty," said Carey Lathrop, Co-Head of Markets. "Citi's e for education is helping make a difference as we work together with our clients and non-profit partners to inspire hope and help build a better and more equitable future for society's next generation."
This year, Citi has expanded the number of non-profits with three additional partners, Asian University for Women, Ditch the Label and Pencils of Promise, bringing the total of non-profit organizations supported by the campaign to 13, which represent Citi's global footprint and global commitment to improving education in the communities we operate in:
"We are excited to announce the addition of three new non-profits to our e for education campaign," said Itay Tuchman, Global Head of FX. "This initiative has raised over $47 million since inception and has helped open the doors of education to young people around the world. We look forward to building on that."
"Ditch the Label is delighted and proud to have been chosen as a beneficiary of Citi's e for education program," said Liam Hackett, Global CEO, Ditch the Label. "This vital initiative, dedicated to improving access to quality education globally completely aligns with Ditch the Label's mission and work to ensure children and young people have the help, support and education that they need and deserve in order to thrive. Together we can work towards our goal of digitizing and globalizing Ditch the Label Education and increasing our support provision globally to ensure an inclusive and supportive climate for children and young people across the globe."
"With the support of Citi and the e for Education campaign, Room to Read will continue to invest in the next generation of leaders through our literacy and gender equality programs and ensure lifelong learning for children in underserved communities around the world," said Dr. Geetha Murali, CEO, Room to Read. "Now more than ever it is critical that young learners, particularly students who continue to be acutely affected by COVID-19 school closures, are given the opportunity to succeed both inside and outside the classroom."
In addition to the donations raised on the back of Citi's electronic trading activity, Citi clients and employees also support the selected non-profits through a series of educational activities including CV clinics, mock interviews, trading simulations and economics lessons.
Since its launch in 2013, the campaign has:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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Media Contact: Scott Helfman, +1 212-816-9241