Brazil is a major player in Citi's emerging markets strategy. Citi Brazil, which celebrates its 103rd year in the country in 2018, offers a broad range of banking services to corporate, institutional and ultra-high-net-worth clients and is known for its high-quality standards and pioneering attitude in creating financial products and services. Citi has contributed to Brazil's growth by channeling investment into the country's infrastructure and private industries, and also serving as the financial advisor to major companies. The franchise is #1 in International Cash Management, #1 in Custody for Foreign Investors with around 60 percent market share and was #1 Client FX for the 10th consecutive year, according to the Brazilian Central Bank, and a Top 3 Derivatives House.
Citi's main businesses in the country include the following:
- Corporate and Investment Bank that provides a comprehensive global relationship to guarantee the best service and capacity of response to corporate clients;
- Treasury and Trade Solutions, which offers an integrated set of local and international cash management solutions, financing and foreign trade services to local and multinational corporations;
- Market and Securities Services, which offers a wide variety of financial assets, such as currencies, shares, commodities and credit. Also, the availability of Custody and Investor Services allows Citi to offer customized solutions that support the strategies of clients and global investors;
- Citi Commercial Bank focuses on medium and large-sized companies, and stands out for its qualified managers who contribute to the financial performance of clients;
- Private Bank, which provides financial advice for many of the most successful and affluent individuals and families, through services and products that range from cash management, loans, investment strategies and wealth management.
Corporate Social Responsibility
Citi Brazil is a leader in sustainability initiatives. In 2003, it signed the Equator Principles and was one of the first banks in Brazil to realize the importance of evaluating environmental and social risk in project finance. The bank published its Social and Environmental Responsibility Policy in 2015, responding to a resolution from the Brazilian Central Bank and establishing new sustainability governance since then. The Citi Foundation has had a longstanding investment interest in the country since 1999, focusing on advancing the financial and economic inclusion of low income communities.