New York, NY Citi, through its partnership with Live Nation, the world’s largest live music company, is giving its cardmembers the chance to win exclusive access to music superstars Nickelback and Mary J Blige. Starting November 9 through December 28, every time cardmembers use participating Citi credit cards they will automatically be entered for a chance to win two Grand Prizes – joining Nickelback on their next North American tour for a backstage experience in three cities or joining Mary J Blige in the studio during an exclusive recording session. Full details and additional information will be available at www.stories.citicards.com.
“Nickelback and Mary J Blige are two of the biggest stars in music today, and Citi is thrilled to be working with them to provide this once-in-a-lifetime experience for our cardmembers,” said Debra Coughlin, Executive Vice President at Citi Cards. “Citi is always looking for new ways to engage our customers and this promotion demonstrates the one-of-a-kind experiences we can offer through our partnership with Live Nation.”
The sweepstakes will be supported with national advertising campaigns on leading primetime television shows, in magazines, newspapers and online advertising featuring Nickelback and Mary J Blige, and further promoted directly to Citi cardmembers through email, statements, and the Citi Cards website.
The new work, conceived by Citi’s advertising agency Publicis, with digital executions created by Atmosphere BBDO, adds further dimension to Citi’s popular “What’s Your Story?” campaign and incorporates Nickelback and Mary J Blige into scenarios with ordinary fans, such as being a seat mover at a rock concert or having a chance encounter with a favorite star.
Citi’s partnership with Live Nation provides Citi cardmembers with unique access to great entertainment. Nickelback and Mary J Blige join fellow music stars Jay-Z, Madonna and The Police, who have also participated in exclusive offers for Citi cardmembers.
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Citi Smith Barney, Banamex and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.