For Immediate Release
Citigroup Inc. (NYSE: C)
April 09, 2010

Citibank Japan Ltd. Announces Opening of First Smart Banking Branches in Citi's Global Network

Tokyo, Japan – Citibank Japan Ltd. (hereafter Citibank Japan) today announced that it will open on April 12, 2010, two new state of the art retail banking branches in Nihonbashi and the Marunouchi area, both within walking distance of Tokyo station.

Citi believes Japan is a key market for investment in innovation, and these new retail banking branches are the first full-service Smart Banking branches in Citi's global network. The concept of Smart Banking, which was created and developed in Japan, is designed around the customer and gives them customized solutions -- products, services and information -- where, how and when they want them. The concept reflects Citi's priority focus globally on customer-centric innovation.

Citibank Japan is planning to open a number of new Smart Banking branches within the next twelve months, bringing the total number of retail banking branches across the country to 35. Through the introduction of Smart Banking branches, Citibank Japan aims to provide a new style of retail banking in the Japanese market. Customers will have the choice of using the branches' state-of-the-art technology, such as interactive touch panels and video-conferencing, or receiving full-service banking from branch staff in the private consulting rooms.

Key In-branch Technology & Services:

  • The "Citi Interactive Media Wall" is a large 2.8m by 4.3m interactive, touch panel style multi-media wall, located within the branch, displaying the latest financial data, domestic and foreign news. Customers can also interact with the wall to browse through information that is of interest to them. There is also a Media Wall facing the street, displaying similar information which is sure to attract the attention of passers-by.
  • The "Citi Service Browser" is a large touch-screen device that helps customers more simply and easily obtain information on Citibank's products, services and analysts' report summaries via a large display panel. The intention is to negate the need for printed materials and hence, fulfil our "eco-branch" objectives.
  • The "Citi Work Bench". By operating touch panel screens, customers can open a bank account, apply for a credit card issued by Citi Cards Japan, Inc. and complete various transactional services. The device also provides the ability to review and confirm details of deposit account and transaction history. Citi Work Bench allows customers to complete their daily banking needs on their own, assisted by branch staff, or through videoconferencing service.
  • The "Citi 360 Station" unites the information and touch functionality offered by the "Citi Service Browser" with the functionality of the Citi ATM. In addition, customers can obtain help or support through videoconference at any time, 24 hours a day (only for "Citi 360 stations" located outside Nihonbashi branch).
  • "Citi Consulting Room" is a fully private room where the functionality of the "Citi Workbench" can be used in a personal space. Customers can talk directly with a Citibank staff or receive expert consultation through the videoconferencing system.
  • The Nihonbashi branch also features a large 318 meter Citigold Premium Center on the second floor, where Citigold and Citigold Premium customers can access the highest standard of wealth management services through Citibank's dedicated and experienced team of financial professionals.

Since 2008, Citibank Japan and Citi's Growth Ventures & Innovation team have worked in partnership to conduct extensive consumer research and have collaborated to create a new way of retail banking, driven by customers' current and future needs. Smart Banking will enable Citibank to extend its customer reach and grow the banking franchise in Japan.

Darren Buckley, Citibank Japan Representative Director, President & CEO, commented, "We are confident that the opening of our new branches will represent the start of an exciting new way of consumer banking for our customers in Japan. Citibank strives to be the most client-centric and innovative company in our industry and we are continuously looking for new and better ways to serve our customers."

In making its announcement, Citibank said that it continues to view Japan as a key market. The bank will accelerate growth plans in its retail and corporate banking businesses in Japan, while ensuring appropriate local governance.

*See Appendix

From April 12, photos of the branches are available for download at

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at or