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citi branded cards
citi branded cards
We provide payment, credit and unsecured lending solutions to consumers and small businesses, with 35 million accounts in North America.
With a wide range of proprietary cards, co-branded cards with leading brands and innovative lending solutions, we have a full spectrum of client-centric payment and lending products and features.
Evolving with today’s consumer
We continue to launch new and innovative card products, evolve our value propositions and reward offerings, extend co-brand partnerships, and provide new digital capabilities to make purchases faster, convenient and more rewarding.
Citi Custom Cash
The Citi Custom Cash Card infuses ease, flexibility and automation into the cash back category.
The Citi Custom Cash Card is our landmark mobile-first card designed for a digitally savvy customer. It is a different kind of cash back card that automatically adapts to card members’ ever-changing needs. Rewarding cardmembers with 5% cash back on their top eligible spend category – ranging from restaurants to grocery to select streaming and travel plus more – each billing cycle up to the first $500 spent, and 1% cash back on all other purchases, the card is a game changer.
From sign-up to ThankYou points redemption, we ensure a seamless experience that’s easy-to-use and transparent. 
ThankYou Rewards
We have significantly expanded our ThankYou Rewards portfolio to include two new exciting points transfer options: Choice Privileges and Wyndham Rewards. Now, ThankYou cardmembers can choose from more than 50,000 hotel properties and vacation rentals around the globe as well as new charitable redemption options – including Susan G Komen and CODE (RED) – and the addition of 12 new gift card merchants to the now nearly 140 merchants within the ThankYou Gift Card catalog.
More Partnerships and Products
We are proud to have announced an expansion of one of our marquee partnerships: AT&T.
The multi-year renewal of our consumer co-brand credit card portfolio enables us to continue to provide innovative credit card products, such as the AT&T Access Card, to drive enhanced customer engagement and loyalty and explore additional consumer offerings to this highly digitally engaged consumer base. With physical cards rapidly digitizing and customers being increasingly online, we continued to expand digital lending capabilities and point-of-sale solutions to give customers ease, convenience and choice in payments.
In 2021, Citi launched Personal Installment Loans for select Citi Branded cardmembers who can apply for and service their loans through digital channels.
This end-to-end digital capability provides a simpler and more transparent experience that empowers our customers to bank better. In addition to Personal Installment Loans, Citi continues to offer other installment loan products such as our Flex Loan and Flex Pay products that have seen double-digit growth year over year. 
Learn more about our Branded Card products, lending solutions and more.

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