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Investing in Our Communities
Citi and the Citi Foundation are working in new ways to help build equitable and resilient communities
Citi Start Saving
Education is one of the best pathways for improving one’s financial situation. But high costs and other socioeconomic barriers can put higher education out of reach for many, especially those who are unbanked or living on lower incomes. In the U.S., where the rising cost of a college degree can prevent many from pursuing higher education and leave many others saddled with significant debt, Citi Start Saving® aims to help.
Citi Start Saving is utilized by Kindergarten to College (K2C), the nation’s first universal youth savings account program launched by the City and County of San Francisco in 2009. Each K2C account contains an initial $50 incentive for every child who enters the city’s public school system. Additional incentives are awarded over time for making deposits or for positive behaviors in school. A new update to Citi Start Saving® in 2019 provides five different automated channels for taking deposits. Participants and their families can access information about their program and savings activity 24/7 from a desktop, smartphone, or tablet. In fall 2019, over 11,000 kids joined the program, bringing the total K2C accounts opened to nearly 53,000 children who saved nearly $9 million towards their education from the program’s launch through the end of the year.