My Account
Strategy
Leading the Next Era of Global Business
We have undertaken a massive effort to make sure we can manage the speeds and volumes of the digital age while helping our clients and customers address the challenges of an ever-evolving world.
How we are getting it done
Thinking Global
For us, being the world's most global bank is about more than our number of banking licenses. It's a mindset. We see the world differently than most other banks and we are able to use our insights and local knowledge to uniquely enable our clients to grow globally.
Simplifying Our Bank
You don’t win in a digital world unless you are streamlined. We are focusing our business model on where our clients need us most and helping them stay ahead of evolving trends and global challenges.
Increasing Connectivity
We are becoming a more connected bank. Our five core businesses are working more closely than ever to deliver the full range of our expertise and services to our clients and customers.
Investing in Our Team
We have a team filled with talented individuals bringing their diverse experiences and perspectives to our work. Together, we are building a high-performing culture that's passionate about our clients' success.
Our Path Forward
Digital Assets
Citi is redefining traditional finance through access to digital money, tokenized securities and asset mobility.
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2024 Services Investor Day
Citi went deeper on the strategy and path forward of the Services business.
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2022 Investor Day
Citi's senior leadership team outlined the firm's strategy, progress over the last year and path forward.
Learn MoreWe’re on a deliberate path to build the bank for the future and increase value for our shareholders. In all my years at Citi, we’ve never been clearer about the bank we want to be. It’s full steam ahead.
Jane Fraser
Chief Executive Officer, Citi