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U.S. Personal Banking Changes
In December 2025, Citi announced U.S. Consumer Cards will become one of Citi’s five core businesses and Retail Banking will become part of Citi’s Wealth business.
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U.S. Consumer Cards
U.S. Consumer Cards offers branded, co-branded and private label cards as well as installment lending solutions. Our strategy is to provide our 70 million customers with digital-first, industry-leading products, services, benefits and experiences.
Cards
With a wide range of proprietary cards, co-branded cards with leading brands and innovative installment lending solutions, we have a full spectrum of client-centric payment and lending products and features.
Leader in Payments
And as consumer expectations continue to evolve rapidly, we evolve with them—providing our customers with seamless service and delivering advanced digital experiences for today and tomorrow.