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U.S. Personal Banking

U.S. Personal Banking plays a key role in delivering on Citi’s vision to be a leading personal bank in our home market, offering products and services across Branded Cards, Retail Services and Retail Banking. We are driving a digital-first, client-obsessed approach, serving more than 70 million clients, with national scale in credit cards & lending and a physical branch network in six core U.S. markets.

Cards

Our range of proprietary cards and lending solutions provides a client-centric experience for today's digital world.

Retail Banking

We're bringing the future of banking to clients at every stage of their financial journey.

We are a leader in payments.

And as consumer expectations continue to evolve rapidly, we evolve with them – providing our customers with seamless service and delivering advanced digital experiences for today and tomorrow.

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