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Retail banking
Citibank serves as a trusted advisor to our retail, mortgage, small business and wealth management clients at every stage of their financial journey.
Through Citi's Access Account, Basic Banking, Citi Priority, Citigold® and Citigold Private Client, we offer an array of products, services and digital capabilities to clients across the full spectrum of consumer banking needs worldwide.
Featured Offerings
We continue to digitize our retail bank model to drive national scale in the U.S.
Supporting our clients through challenging times
Throughout the pandemic, we have worked tirelessly to ensure that customers and small businesses felt confident that as an essential service, we were available to help them navigate this challenging time.
By providing customers with quick links to set up online access, shortcuts to key digital tools and how-to videos on key features, we continue to issue a steady stream of communications reinforcing the quick, easy nature of digital banking. These communications were incredibly well received by our customers, and we saw significant digital adoption and engagement among clients. Since the onset of COVID-19, the percentage of Retail Bank accounts opened digitally has risen to nearly 60% globally as has the use of mobile check deposits in the U.S.
A branch built for the future of banking
Our new global headquarters branch features a state-of-the-art Client Center in New York City’s Tribeca neighborhood, offering a view into the future of retail banking. The unique 7,000-square-foot concept space easily transforms in configuration and shape to help customers craft experiences ranging from the most public to the most private, from the most simplistic of activities to complex investment planning. We couldn’t be more proud to bring the best of Citi as a global bank to serve the city in which we were born back in 1812.
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