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AI Deepfakes - When Seeing and Hearing Can’t be Trusted
Article • November 12, 2025
AI deepfakes are the new face of deception. They are voices, images, videos or even text created by artificial intelligence (AI) that look and sound indistinguishably real. Once mere entertainment novelties, they have evolved into powerful tools of manipulation and fraud, marking a new era in financial crime.
This wave of AI-driven deception is now infiltrating the workplace and recruitment processes, with some estimates suggesting that by 2028, one in four candidate profiles worldwide could be fake.1
This Citi Institute report outlines the extent of deepfake infiltration and highlights what corporates can do to counteract the threat.
Key Takeaways
- More than just a menace: Deepfakes have evolved from social media entertainment to powerful tools of deception, with nearly 5% of all fraud attempts in 2024 estimated to involve deepfake elements.
- Workplace infiltration: AI and deepfakes are also infiltrating the workplace. At Money20/20 USA (October 2025), a leading technology firm revealed that up to 50% of job applications it receives are fake.
- Trust no-one: Traditional identity checks are no longer sufficient and the focus must shift to zero-trust communication and training for employees and law enforcement to stay ahead of sophisticated fraud techniques.
AI Deepfakes - When Seeing and Hearing Can’t be Trusted
Download the AI Deepfakes Report here1 Gartner, Gartner Survey Shows Just 26% of Job Applicants Trust AI Will Fairly Evaluate Them, 31 July 2025.