E68: The New GLP1-s. A Tough Pill to Swallow for Consumer
KEY TAKEAWAYS
- Oral GLP-1 formats and reduced costs are poised to significantly boost U.S. adoption to over 35 million users by 2035 profoundly reshaping consumer behavior and market dynamics across various sectors
- Strategic innovation and M&A are critical for companies as this shift presents major risks for packaged food and alcoholic beverage sectors while creating growth opportunities for softlines-apparel retail
- Citi's survey reveals an 18% reduction in restaurant visits among GLP-1 users, who increasingly favor protein emphasizing businesses' urgent need to adapt offerings and marketing strategies to these evolving preferences
Anne Malone, Citi’s North America Head of Equity Research, sits down with Filippo Falorni, U.S. Beverages, Household Products & Personal Care analyst, to discuss the impact GLP-1 drugs have had on the consumer sector and the potential ramifications of their availability in pill form. Their discussion ranges from changes to consumer behavior that we’ve already seen to what a much larger user base could mean for everyone from packaged-food firms to apparel companies.
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