CitiDirect BE®, Citi's institutional online banking platform, has been ranked #1 in the 2017 Greenwich Associates Digital Banking Benchmarking study for the 12th consecutive year. The study assesses "Best of Breed" features and functionality among online, mobile and direct integration channels that differentiate treasury and cash management providers globally.
This year, Citi was the only bank to be recognized with the global #1 ranking, with CitiDirect BE placing first in North America, Asia and Europe, among a peer group of global and regional competitors. CitiDirect BE received the highest rating in the study across 32 categories, including:
"On behalf of the team, I am honored that Greenwich Associates has recognized Citi as #1 in their Digital Banking Benchmarking Study. At Citi we are focused on innovation across the entire suite of Treasury and Trade Solutions to simplify the entire client journey across our network," said Tapodyuti Bose, Global Head of Channel and Enterprise Services, Citi's Treasury and Trade Solutions. "We continue to explore new technologies and approaches based on client feedback and market trends to enhance the digital banking experience for our clients."
Conducted by Greenwich Associates, an independent research and consulting firm, the annual study evaluates online and mobile banking applications and scores them based on over 40 evaluation factors and over 1,600 sub criteria. The study serves as a barometer of market trends and development priorities that can provide a forward-view of next-generation capabilities. Leading banks and non-bank providers are evaluated in the study annually with the bank group consisting of elite global and regional peers in the transaction banking industry.
Chris McDonnell, Managing Director at Greenwich Associates and global manager for the Digital Banking Benchmarking study, added: "Digital experiences are increasingly driving decisions as companies select banking partners. As Corporate Treasury professionals' expectations continue to be impacted by digital consumer experiences, Omnichannel banking capabilities and seamless integration will become increasingly essential. Citi's digital experiences across online, mobile and tablet, along with various integration capabilities, offer corporates the ability to achieve cash management goals and optimize productivity the way they see best."
The Greenwich Associates study evaluated Citi's institutional online banking solution set, including CitiDirect BE, CitiDirect BE® Mobile, CitiDirect BE® Tablet, CitiConnect®, FX Pulse and Liquidity Manager along with supporting services. Together, these channels process approximately $4 trillion of payments daily, helping organizations conduct business in 140 currencies and 160 countries.
With many focused enhancements around simplification and clients' ease of doing business, CitiDirect BE received the highest rating for Portal Features, User Customization, User Administration/Entitlements, User Authentication, Fraud Prevention/Monitoring, Communications within the Platform, and Site Measurement. Additionally, CitiConnect®, which is fully integrated with CitiDirect BE, was again recognized for its depth of functionality and extensive set of product features, all focused on enabling deep integration with Citi's clients' systems and services. CitiConnect® is Citi's industry leading connectivity platform. The CitiConnect® API allows Citi's treasury services clients to directly connect with Citi to access services using their own Treasury Workstations or Enterprise Resource Platform (ERP) providing convenience, potential cost savings, and reduced risk. Citi supports API based integration across 96 countries, representing one of the largest API-supported geographies.
Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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Nina Das, 1-212-816-9267