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For Immediate Release Citigroup Inc. (NYSE: C)

U.S.: Citi Retail Services Launches New Shell | Fuel Rewards Credit Cards

September 06, 2018


New Co-Brand Mastercard and Private Label Card simplify the customer experience and combine fuel and non-fuel savings opportunities

Chicago – Citi Retail Services, Shell Oil Products US and Excentus, a PDI company, owner and operator of the Fuel Rewards® program, are excited to introduce the new Shell | Fuel Rewards Mastercard® and the private label Shell | Fuel Rewards Card. In an industry-first move, these cards will combine fuel and non-fuel savings opportunities through the Fuel Rewards program, simplifying the customer experience into a single product.

"Shell and Citi Retail Services have a long-term relationship and we are excited to introduce these industry-first product offerings to Shell customers," said Doug Krapcho, Head of Partnership Management, Citi Retail Services.

Both of the new Shell | Fuel Rewards Credit Cards will offer:

  • 10¢/gallon rollback at participating Shell branded retail stations, up to 20 gallons per purchase
  • 10% Shell rebates on the first $1,200 non-fuel purchases at participating Shell branded retail stations, per year
  • Automatic enrollment in the Fuel Rewards program to earn additional savings

Additionally, for a limited time, new cardholders can save 30¢/gallon, up to 20 gallons, on the first five Shell fuel purchases made by June 30, 2019, at participating Shell branded retail stations. Customers must apply by February 28, 2019, to qualify for this offer.

The Shell | Fuel Rewards Mastercard additionally will offer:

  • 2% Shell rebates on the first $10,000 Dining and Groceries purchases, per year
  • 1% Shell rebates on other qualifying purchases

"Providing new and innovative offerings for our customers is important to Shell," said Chris Suess, General Manager Payments North America at Shell Oil Products US. "Working with Citi Retail Services and Excentus, these new payment options will deliver a differentiated and simplified experience for our customers, making it easier for them to pay and save at participating Shell branded retail stations."

Those interested in applying for either of the new cards can visit, text "getrewards" to 56615, or pick up an application at participating Shell branded retail stations.

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Shell Oil Company is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.

Excentus, a leading loyalty marketing and technology firm specializing in the design, development and implementation of loyalty programs, was acquired by PDI in 2018 to expand PDI's retail enterprise software portfolio, helping convenience store retailers and petroleum wholesale marketers thrive in a digital economy. Excentus offers a scalable, cloud-based platform to manage, measure, and monetize fuels-based loyalty programs. Drawing on the success of Excentus' owned and operated Fuel Rewards® program, which has grown to more than 15.5 million members and over $1 billion in fuel purchases, Excentus serves national and regional brands, Consumer Packaged Goods (CPG) manufacturers, grocery chains, convenience retailers and their customers. Over 1,200 customers operating more than 100,000 locations trust PDI to optimize their entire operations—now including loyalty—whether they are a single site, multi-site, dealer or franchise operator. To learn more about Excentus visit and for more information about PDI visit

Media Contact:
Leslie Ticku, Citi

Shell Media Line

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