For Immediate Release Citigroup Inc. (NYSE: C)

Citi Invites Middle East, North Africa, Pakistan and Turkey Fintech Community: Call for Entries to the Citi MENA Fintech Challenge

June 12, 2019

Dubai, UAE – Citi announced today the launch of the Citi Middle East and North Africa (MENA) Fintech Challenge. The Citi MENA Fintech Challenge offers the region's Fintech community the opportunity to put their ideas into practice and come up with innovative solutions around four identified problem statements:

  • Digitizing Cash Collections
  • Assured Payments
  • B2B2C Enablement
  • Digitizing Trade Processes

"We are calling fintechs with relevant innovative solutions, ranging from existing enterprises to early stage start-ups, to participate in this challenge. The launch of this challenge is an important milestone in our quest to uncover innovative solutions for our clients," said Emre Karter, Treasury and Trade Solutions Head, MENAPT, Citi. "By offering the fintech community the opportunity to showcase their ideas, we hope to contribute to the development and growth of Fintech companies in the region.''

Shortlisted fintechs will get the opportunity to work with Citi Treasury and Trade Solutions on these challenges and showcase their designed solutions to executive sponsors at the Citi MENA Fintech Challenge Day on September 9, 2019. Finalists will also be invited on September 10, 2019 to Global Finance's Digital Bank & Innovator conference in Dubai, UAE. Finalists will be awarded an opportunity to work with Citi in developing a market-ready solution by March 2020. Learn more.

Citi MENA Fintech Challenge—Key Dates:

  • Last date of submission: July 10, 2019
  • Shortlisted Fintechs to be notified: August 1, 2019
  • Engagement & Virtual Collaboration: August 1 – September 8, 2019
  • Citi MENA Fintech Challenge Day: September 9, 2019
  • Global Finance Conference: September 10, 2019

Citi's Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 98 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

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Media Contact:
Tara Sirinyan, +9714 5099570,

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