New York – Citi has been named as Celent's 2019 Model Bank of the Year. Celent bestowed this prestigious award to Citi in recognition of the global achievements of its Treasury and Trade Solutions (TTS) business' efforts to drive transformational innovation and digitization for the benefit of its clients. Citi earned top honors from a highly competitive field of 140 nominations submitted by 80 financial institutions from 30 countries.
Citi's winning submission included eight new global digital treasury initiatives launched in 2018 as part of the bank's strategic commitment to its clients to provide a full range of digital, mobile-enabled platforms, tools and analytics tailored to meet their evolving treasury management and working capital requirements.
"Citi is truly honored to receive the Celent 2019 Model Bank of the Year Award. It shows our unwavering commitment to our clients to be the financial ecosystem driving global commerce. Our digital transformation strategies are core to helping our clients succeed in the digital economy through improved profitability and enhanced client experience," said Naveed Sultan, Citi's Global Head of Treasury and Trade Solutions. "Our long-term commitment to our clients is to be the enabler of digital commerce helping them drive positive business outcomes for their companies."
Patricia Hines, Head of Corporate Banking for Celent, in announcing the award, said: "We are delighted to announce Citi as Celent Model Bank of the Year 2019 in recognition of Citi's Treasury and Trade Solutions business' efforts to embrace change and differentiate with digital. Our annual Model Bank program is incredibly competitive with nearly 140 institutions submitting. This large number of submissions is inclusive of the high quality of work going on in the industry, as financial institutions continue to transform and innovate. Citi is at the pinnacle of these efforts."
TTS Award-Winning Digital Solutions and Services
Celent considered five areas of evaluation when selecting Citi as the overall 2019 Model Bank of the Year winner, including customer experience, innovative products, operations and risk, legacy transformation, and deployment of emerging advanced technologies. The following digital solutions and services from Citi were recognized:
Digital Connectivity innovation:
Product and Service Innovation:
Citi's Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 98 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.
Nina Das, 212-816-9267, email@example.com