New York – Today, Citi announced an innovative new program called Citi Alliance. Following extensive research with independent financial advisors, Citi developed this premium banking and lending service for clients of Registered Investment Advisors (RIAs), technology providers, broker dealers and custodians.
True to its name, Citi Alliance works with a client's existing external advisor relationship and seeks to differentiate itself from other banking offers by providing a strong suite of benefits including:
"We see this as a significant opportunity to acquire banking and lending clients in the rapidly growing independent advisor market in the U.S.," said David Poole, head of Citi U.S. Consumer Wealth Management. "Citi Alliance will offer clients of independent investment advisors a seamless, high-touch banking relationship featuring the holistic financial support they need."
Wealth firms also have the option of providing their clients with an integrated banking and wealth management digital experience. Both clients and their advisors can benefit from having the full financial picture available on one dashboard.
"By launching Citi Alliance, we are seeking to grow our client base while creating an incremental source of revenue through deposits," said Jim O'Donnell, head of Global Wealth Management. "I'm confident this solution will be another way to deepen our client relationships and create new ones."
Established in January 2021, Global Wealth Management is a single, integrated platform serving clients across the wealth continuum, from affluent to ultra-high-net-worth individuals.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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Deposit accounts offered by Citibank, N.A., Member FDIC
Executive Relationship Manager