FOR IMMEDIATE RELEASE Citigroup Inc. (NYSE: C)
NEW YORK – Citi Commercial Bank (‘CCB’) has taken steps to enhance its lending capabilities for mid-sized corporates by offering a streamlined digital experience. This transformation of CCB’s existing credit processes will improve ease of use for global clients while accelerating turnaround times and enhancing the overall client experience.
The changes are part of CCB’s ongoing strategic focus to increase its pace of digitalization. CCB clients will now experience a digitally-native lending process through the CitiDirect® Commercial Banking platform. The updated platform incorporates client feedback, provides a user-centric development approach and leverages insights from other Citi businesses.
“These enhancements support our commercial banking clients by offering quicker, more efficient and tech-led financing options to meet their capital needs,” said Tasnim Ghiawadwala, Head of Citi Commercial Bank. “Many CCB clients are fast-growing companies, and this improved lending experience is consistent with how they operate their own businesses.”
These capabilities are live in the U.S., Canada, India, Singapore, Hong Kong and Brazil. Approximately 20% of CCB clients across those markets are using our digital lending capabilities.
“The continued roll out of these new digital lending capabilities to new geographies remains a key priority for Citi Commercial Bank,” said Colm Donnelly, Head of Digital Lending Transformation and Partnerships for Citi Commercial Bank. “Digitally enhancing our client experience ensures we offer rapid support for common needs. We consistently explore ways to leverage innovative technology including artificial intelligence powered tools to increase automation and provide credit products in a quicker and simpler manner.”
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
Sarah Mac Rory sarah.macrory@citi.com +44 207 508 3822