Bridging Expectations: Shaping Cross-Border Remittance Propositions in Asia

How consumers access and use a wide range of products and services has dramatically evolved over the past decade. From streaming music and watchable content on online platforms instead of buying physical media to ordering groceries or booking a ride with a few taps on a smartphone, the pace of digital adoption continues to accelerate. This rapid digital adoption is especially pronounced in Asia, where mobile-first behaviors are prevalent.

In response to these evolving customer expectations, many Asian banks are transforming their propositions and launching digital cross-border remittance services. In this interview, Sheetal Kandola, Head of Asia Field & Client Marketing, Services, Citi, spoke with Melissa Ongleo Yambao, Managing Director and Head of Asia South Financial Institutions Sales, Services, Citi, on the key elements to consider when crafting relevant remittance experiences for Asian clients.