Sonat Bayatli |
The Challenge: Keeping Pace with Constant Change
In today's markets, the challenge is no longer access to information. It is identifying what matters, understanding its implications and acting with confidence. As decision-making windows continue to narrow, institutional investors must navigate a constant flow of macroeconomic events, geopolitical developments, regulatory change, market infrastructure updates and evolving tax regimes that can directly affect liquidity, collateral mobility and settlement activity.
That's where Market Guide comes in.
Market Guide, Citi Investor Services' flagship market intelligence platform, helps clients navigate the complexities of global custody and clearing through a single destination for trusted post-trade insights.
As part of Citi's Custody+ strategy, the enhanced platform combines Citi's global market expertise with AI-powered capabilities to deliver timely, actionable intelligence across local market practices, settlement information, infrastructure guidance, regulatory developments and Citi service insights.
With coverage across more than 100 custody markets globally, including 62 proprietary branches and access to approximately 99% of global market capitalization, Market Guide transforms Citi's global network into a centralized source of intelligence, helping clients assess change, manage risk and make informed decisions with greater confidence.
A More Intelligent Way to Access and Use Market Intelligence
The enhanced Market Guide platform combines a redesigned user experience with AI-powered search and summarization capabilities, making it easier for clients to discover, consume and act on critical market intelligence. Designed for increasingly always-on capital markets, the platform helps make trusted information more accessible and actionable, enabling clients to quickly identify relevant developments, assess potential impacts and make more informed decisions with confidence.
Rather than navigating lengthy reports or searching across multiple sources, users can ask questions in natural language and receive concise, synthesized answers generated from Citi's verified market intelligence content. Each response includes source citations, providing transparency and traceability while helping users quickly understand the context and implications of market developments.
Built within Citi's established risk, compliance and data governance framework, the platform's AI capabilities operate exclusively on trusted content, enabling clients to access information with confidence.
At the same time, Market Guide is designed to integrate seamlessly into the way clients work. In addition to direct platform access, intelligence can be delivered through API integrations and white-labeled experiences, allowing firms to incorporate Citi's market insights directly into their own technology environments, platforms and AI models.
This flexible delivery approach reduces operational friction and enables market intelligence to flow alongside other critical data sources within existing workflows. The result is a more intuitive and connected experience that helps clients spend less time searching for information and more time understanding developments, assessing impacts and making informed decisions.
Advancing the Custody+ Vision
Market Guide is one of the latest capabilities to go live within Citi's Custody+ ecosystem, which spans real-time asset servicing, instant settlements, on-demand FX, accelerated tax processing and digital asset infrastructure. Citi recently completed the U.S. rollout of its patented Single Event Processing technology, with more than 80% of total event volume now processed in real time.
As the digital gateway to Custody+, Market Guide represents the next evolution of market intelligence, helping clients move beyond information to insight and make smarter decisions in a rapidly changing global marketplace. By transforming market information into actionable insights and delivering it through an intuitive experience, Market Guide helps institutions operate with greater agility, resilience and confidence in increasingly always-on capital markets.
More than an information platform, Market Guide advances Citi's vision for a more connected, intelligent and digitally enabled custody experience, bringing the power of the broader Custody+ ecosystem directly to clients when and where they need it most.
