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KEY HIGHLIGHTS
- E-commerce businesses are strategically reassessing their payment processing by shifting from third-party providers to direct bank relationships, prioritizing control, customer experience and scalable growth
- Direct bank integration offers enhanced control over payment data, reduced operational complexity and improved fraud prevention, ultimately leading to greater financial efficiency and customer satisfaction
- Adapting payment strategies to evolving regulations and technological advancements like direct bank APIs will enable businesses to achieve resilience and global payment experiences
This article highlights that as businesses mature and scale, they also increasingly prioritize direct control over their payment processes, moving away from sole reliance on third-party payment service providers (PSPs) and leverage more direct bank relationships, like those offered by Citi, to gain end-to-end control, data ownership, and better navigate evolving regulatory landscapes.
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Download the full "Owning the Customer Payment Experience" PDF