The current AI hype is driven by better results on data and images produced by the combination of access to large amounts of structured/unstructured data, cheap storage, cheaper processing power, algorithms and design systems. Generative AI humanizes internet experience for users whereas blockchain isn’t able to do that yet. In an AI-driven digital world, a user may not be able make out the difference between original vs deep-fake or algorithm generated content. That’s where blockchain can help prove digital identity and confirm the authenticity of people, processes, posts and all things digital. Another killer-app for blockchain adoption could be decentralized social media and gaming which brings together culture and community, but this is in the early stages of development.