citi logo
My Account
Video01 Aug 2022

Making Payments Easy: Interview on Embedded Finance

Scarlett Sieber (Chief Strategy and Growth Officer at Money20/20) and Sophie Guibaud (Co-founder & CCO at Fiat Republic) explain how consumers have realized that banking, payments and lending don't necessarily has to be done with a bank and are increasingly trusting alternative financial providers.

In Sophie and Scarlett’s view, embedded finance is experiencing payments and banking via brands, products and services we use on day-to-day basis. Embedded Finance offers convenience to the users, higher conversation and opportunity to cross-sell for the platform and the financial services provider. Sophie & Scarlett think that traditional banks should embrace embedded finance to expand their addressable market, enhance their profit margins and boost financial inclusion. However, embedded finance is not for every bank – its success will depend on the individual bank’s capabilities.

Subscribe

Sign up to receive our newsletter providing a roundup of recent content and updates on new reports.

Sign up to receive the latest news from Citi.

Select Preferences