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Mapping Innovation: How to Compare Size, Growth and Opportunity

Innovation is everywhere. As such, it can be challenging to know how to measure one innovation with another. How do you compare the size of opportunity across a range of innovations? A new report by Adam Spielman from Citi Global Insights, offers a novel way to help sift through innovations, offering an invaluable framework for comparison.

Read the full report: Mapping Innovation.pdf


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