London – Citi has launched the sixth edition of its annual e for Education campaign, a global corporate social responsibility initiative that has raised more than $22.5 million for education-focused non-profits since 2013.
During the nine-week campaign, Citi's Foreign Exchange and Local Markets business will donate $1 for every $1 million traded with Citi via a broad range of electronic platforms including Citi's proprietary platforms—Citi Velocity for institutional clients and CitiFX Pulse for corporate clients. For the first time this year, the campaign will include local market bonds, in addition to FX.
Since its inception in 2013, Citi's e for Education campaign has supported over 250,000 youth globally and contributed to the success of several key initiatives supporting youth education, including the development of more than 400 schools across more than 20 countries worldwide. This year, Citi has expanded the number of non-profits with three additional partners, Malala Fund, Place2Be and Reach the World, bringing the total of non-profit organizations supported by the campaign to 10:
"Reach the World's virtual exchange programs help impoverished and isolated youth to become curious, confident and compassionate global citizens who are prepared to thrive in today's global economy," Heather Halstead, Founder and Executive Director of Reach The World, said, "Thanks to Citi's e for Education campaign, Reach the World will expand its service to three states in rural America and lay the groundwork for service to five countries worldwide."
In addition to the donations raised on the back of electronic trading activity, Citi clients and employees also support the selected non-profits through a series of educational activities including CV clinics, mock interviews, trading simulation, visits to the trading floor, career symposiums, financial literacy workshops and economics lessons.
"We are pleased to expand the scope of Citi's e for Education campaign and welcome additional partners to further support youth education in the local communities we operate in," Nadir Mahmud, Citi's Global Head of Foreign Exchange and Local Markets said. "With an estimated 260 million children failing to acquire basic literacy skills worldwide1, we have a crucial responsibility to invest in the next generation by facilitating access the essential resources that young people need to realize their full potential."
Additional information about the campaign may be found at www.citifx.com/e4e.
1Unesco Global Education Monitoring Report
For more information on direct impact of education levels on economic well-being, please refer to Citi's Research GPS report: Education: Back to Basics
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